Ampere Electric Vehicles has hit the right notes with its new anthem, “Har Gully Electric,” which was conceptualized by Famous Innovations Bangalore. The anthem was created to introduce Ampere’s new EV scooter, the Primus, and features India’s well-known rappers, MC Altaf, EPR Iyer, Siri, Yungsta, and Killa K while the production was done by Karan Kanchan.
The anthem is a celebration of the upcoming era of a modern, progressive, and ambitious India. Ampere aims to empower every corner of India with its EV mobility solutions and propagate clean mobility as a revolution across the country. The campaign highlights that when the gullies (streets) get empowered, the nation progresses.
The anthem is a one-of-its-kind multilingual rap collaboration and features five extremely talented Indian rappers, each with their individual distinctions. The result is a unifying voice that celebrates the power of the gullies and the coming of the electric age.
The film was directed by Lloyd Baptista and produced by Black T Productions. Sanjay Behl, CEO and Executive Director at Greaves Electric Mobility, said that the campaign captures the true regional and cultural nuances of India and is the most authentic and representative articulation of their brand purpose.
The team behind this project is “Famous Innovations”. One of India’s foremost creative agencies and has won numerous awards, including South Asia Independent Agency of the Year and Digital Agency of the Year. The agency’s list of clients includes Haier, Burger King, Titan, Times Group, Unilever, Van Heusen, Platinum Jewelry, Pernod Ricard, and AB InBev.
In summary, Ampere Electric Vehicles has launched “Har Gully Electric”, an anthem for its new EV scooter Primus, which was conceptualized by Famous Innovations, features well-known Indian rappers and celebrates the upcoming era of a modern, progressive, ambitious India. The anthem aims to empower every corner of India with its EV mobility solutions and propagate clean mobility as a revolution across India.
